Product management
Explore recurring revenue, cohort retention, activation, prioritization and stated unit-economics scenarios.
MRR Movement Calculator
How did new, expansion, reactivation and lost recurring revenue change ending MRR? Check the formula, a worked example and the stated measurement limits.
Open toolNet and Gross Revenue Retention Calculator
How much starting-cohort recurring revenue remained with and without expansion? Check the formula, a worked example and the stated measurement limits.
Open toolSubscription MRR Normalization Calculator
What monthly recurring amount do monthly and annual subscriptions represent? Check the formula, a worked example and the stated measurement limits.
Open toolARPA Calculator
How much monthly recurring revenue did each active account represent on average? Check the formula, a worked example and the stated measurement limits.
Open toolCustomer Cohort Retention Calculator
What share of starting customers remained at the end of a measurement window? Check the formula, a worked example and the stated measurement limits.
Open toolDAU MAU Stickiness Calculator
What share of monthly active users was active on a selected day? Check the formula, a worked example and the stated measurement limits.
Open toolProduct Activation Rate Calculator
What percentage of an eligible signup cohort reached a defined activation event? Check the formula, a worked example and the stated measurement limits.
Open toolTrial to Paid Conversion Calculator
What fraction of an eligible trial cohort became paying accounts? Check the formula, a worked example and the stated measurement limits.
Open toolRICE Prioritization Calculator
What RICE score follows from my reach, impact, confidence and effort estimates? Check the formula, a worked example and the stated measurement limits.
Open toolConfidence Adjusted Impact per Effort Calculator
What impact-per-effort score follows from my own confidence scale? Check the formula, a worked example and the stated measurement limits.
Open toolSaaS Lifetime Value Estimate Calculator
What gross-contribution lifetime value does a constant-churn model imply? Check the formula, a worked example and the stated measurement limits.
Open toolCAC Payback Estimate Calculator
How many months of entered gross contribution cover acquisition cost? Check the formula, a worked example and the stated measurement limits.
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