10 TOOLS TO EXPLORE

Marketing

Measure campaign costs, attributed revenue, email response and clearly defined funnel rates.

What percentage of ad impressions resulted in clicks? Check the formula, a worked example and the stated measurement limits.

How much did each recorded ad click cost on average? Check the formula, a worked example and the stated measurement limits.

What did one thousand recorded ad impressions cost? Check the formula, a worked example and the stated measurement limits.

How much campaign spend was allocated to each counted acquisition? Check the formula, a worked example and the stated measurement limits.

How much attributed revenue was reported per unit of ad spend? Check the formula, a worked example and the stated measurement limits.

What revenue-to-ad-spend multiple covers my entered variable cost share? Check the formula, a worked example and the stated measurement limits.

What click count and budget would support an entered lead target? Check the formula, a worked example and the stated measurement limits.

How many final outcomes are expected from two sequential funnel rates? Check the formula, a worked example and the stated measurement limits.

What percentage of delivered emails registered a unique recipient click? Check the formula, a worked example and the stated measurement limits.

What proportion of measured unique openers also clicked? Check the formula, a worked example and the stated measurement limits.